Founded in 2010 and headquartered in Rosemont, IL, Pinnacle Service Brands is the eighth largest Planet Fitness franchisee operating across three distinct regions including the Great Lakes, Mid-Central and Southeast. Planet Fitness is the preeminent fitness club brand in the U.S, six times larger than its next competitor. Having pioneered the High Value Low Price (“HVLP”) fitness concept, Planet Fitness clubs offer a broadly equipped, “judgement free” environment appealing to the 80% of the population that do not currently belong to a gym, for a low price of $10-15/month.